The premiere of Hope Place’s animated fundraiser on December 5 received widespread media attention. Local media, including The Borneo Post, Sin Chew Daily and Suara Sarawak, attended the animated short’s debut at HSL Tower.
Subsequently, the news was picked by national newswire Bernama as well as The Star, which is Malaysia’s best-selling newspaper.
Hope Place founder Kelvin Wan aims to raise RM100,000. HSL sponsored the video, by Pixbugs Studio and lead animator Ray Lee.
Recipient: Persatuan Kebajikan Harapan Kuching Bank: Maybank Account No: 5112 8900 1160 Swift Code: MBBEMYKL MBB Branch No: 11289
Dayakdaily, December 5
“HSL was the sponsor of this animated video that took seven months to complete, collaborating with Pixbugs Studio and its team of young talented graduated from the University Malaysia Sarawak (Unimas) and Swinburne University of Technology, Sarawak.” https://dayakdaily.com/poignant-letter-read-out-by-hope-place-inmate-kicks-off-video-fund-drive/
Sarawak Tribune, December 5
“HSL also gives Hope Place grants, and recently provided two shop lots at Eden Centre 3, opposite Road Transport Department (JPJ) at Mile 12, free-of-rental for Hope Place to set up a thrift store.” https://www.newsarawaktribune.com.my/hope-place-launches-fundraising-animation/
The Borneo Post, December 6
“Monetary support is only part of the assistance given as HSL believes that the best charity is providing its skills and products.” https://www.theborneopost.com/2020/12/06/hope-place-launches-animated-video-sponsored-by-hsl/
Sin Chew Daily, December 6
“古晋希望之家创办人阮冠玮说，动画从一个小女孩角度，述说协助一年长妇女的故事。” “既捕捉有需要者的悲伤，也突出集体帮助带来的愉悦，同时还散播年轻乐观和友爱的感觉，让他非常感动。” https://www.sinchew.com.my/content/content_2388770.html
Bernama, December 6 (English)
“HSL sponsored the animation which was being launched at a time when most non-governmental organisations like Hope Place would be at their busiest helping families hit hard by the COVID-19 pandemic.” https://www.bernama.com/en/region/news.php?id=1909067
Bernama, December 6 (Malay)
“Animasi ini menceritakan kesedihan golongan yang memerlukan dan juga kegembiraan pihak yang menghulur bantuan.” https://www.bernama.com/bm/am/news.php?id=1909083
Suara Sarawak, December 7
“Pengasas Hope Place Kelvin Wan berterima kasih kepada Hock Seng Lee Berhad kerana banyak memberikan bantuan serta sokongan kepada Hope Place bagi membantu keluarga yang memerlukan bantuan di Kuching.” https://suarasarawak.my/2020/12/07/boleh-ambil-baju-tanpa-bayaran/
The Star, December 8
“It was a tough challenge and took a long time, but we felt an animation would really stand apart,” Pixbugs principal Shawn Chai. https://www.thestar.com.my/metro/metro-news/2020/12/08/animated-video-on-helping-the-needy
Sarawak Eye, December 8